Our Story

In 1953, 4×4 pioneer Mark A. Smith organized the firstever Jeep Jamboree across the Sierra Nevada Mountains by way of the old Rubicon Trail, and Jeep Jamborees have been an off-road tradition ever since.

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Your Dream Jeep

Interactive Garage. The automotive "Try it before you buy it" super fun, exciting, and entertaining software program that will help you build your dream Jeep. Start with a stock vehicle and the fun has just begun.

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Jeep Trips

Announcing our 2016 Jeep Jamboree schedule! Jeep Jamborees are full two-day, family oriented, four-wheel-drive adventures, for all levels of expertise, that are unlike anything you’ve ever experienced!

2016 Trips