Our Story

In 1953, 4×4 pioneer Mark A. Smith organized the firstever Jeep Jamboree across the Sierra Nevada Mountains by way of the old Rubicon Trail, and Jeep Jamborees have been an off-road tradition ever since.


Your Dream Jeep

Interactive Garage. The automotive "Try it before you buy it" super fun, exciting, and entertaining software program that will help you build your dream Jeep. Start with a stock vehicle and the fun has just begun.

Build Now

Jeep Trips

Announcing our 2016 Jeep Jamboree schedule! Jeep Jamborees are full two-day, family oriented, four-wheel-drive adventures, for all levels of expertise, that are unlike anything you’ve ever experienced!

2016 Trips