2nd OPTIMA Rally 2026

Join the Jeep Jamboree USA team for an exclusive off-road gathering.  The OPTIMA Rally is a behind-the-scenes look at one of the most infamous off-road races in the world: King of the Hammers (KOH). This VIP event offers an unparalleled glimpse into the epic combination of high-speed desert racing and hardcore rock crawling that draws more than 100,000 off-road fans to Johnson Valley each year. Limited to only 25 vehicles, this intimate adventure is designed for serious off-roaders ready to test their skills.

Led by Jeep Jamboree team members Pearse Umlauf, Shawn Gulling and Ty Devereaux, participants will tackle some of the most demanding trails in Hammer Country and 37” tires are required for this extreme terrain.

The event is headquartered at the OPTIMA Oasis powered by Clarios, a private basecamp located within the KOH event area on private land. The Oasis serves as an exclusive retreat for industry professionals, media, and a select group of Jeep Jam participants, offering full amenities including upscale restrooms, showers, and Wi-Fi.

Throughout this one-day experience, guests will enjoy a guided trail ride, behind-the-scenes access to KOH, and a catered lunch with beverages—all while connecting with the trailblazers and innovators who continue to shape the off-road world. This Jeep Jam x OPTIMA collaboration represents the ultimate fusion of adventure, performance, and community.